Visualytes Limited

Mobile applications have become like our significant other; we cannot live without it anymore. Our lifestyle has been evolved over the years so much with the use of mobile applications for several tasks like paying the power bill; making a to-do list or searching for a new car; we use handy applications for hassle-free processing. According to Google, about 80% of mobile users prefer to buy from a company having a mobile application for better user experience. No wonder, there are almost 2.6 million Android apps on the Play Store and about 2 million or more in the App Store. Like other digital marketing tactics, mobile app development techniques also keep changing as new technology begins to show its magic. So, let us find out what the top 6 Mobile app development trends for 2020 and beyond. 1. Beacon Technology This technology uses mobile’s GPS information to send personalised messages to the mobile user when that person enters a particular location. For example, imagine you are looki...

  Companies of all sizes and categories are racing up to get noticed on social media platforms every minute of the day. The new ones find it hard to get popular and the old ones keep looking for fresh ideas. Social Media is an ever-evolving game one needs to keep track of all the time. The trends change every year and it is often difficult to catch up with what’s cool and what’s not. And, it is always wise to check out the latest drifts in social media before planning your next campaign. There are approximately 3.8 million people using social media on a daily basis and multiple times a day. Though it is hard to please one and all on these networking sites; some brands are killing it with interactive videos and captivating content. Gone are the days when only a logo, tagline, and product description made up a company’s social image. Read on to find ‘5 Social Media Marketing Trends to follow’ for acing the social media game. ·       Influencer Marketing ...

Small and big businesses alike are all on the same worldwide web (internet) putting in all their efforts to stand out from the crowd. They know it is their brand’s persona that will attract customers and keep them hooked to their products. So the marketing strategies are shaped in such a manner as to satisfy the customers by helping them with their desired product or service. SEO and SEM prime factors affecting the ranking of a website. The content and quality of the website affect how your website is ranked on Google’s Search Engine Results Page (SERP). All companies struggle to come on the first page of the results page. SEO uses unpaid methods to bring traffic to your website while SEM requires paid marketing techniques like Pay Per Click (PPC), Paid Search, remarketing, and Display Advertisement. Some small business owners feel that SEM is not required or not applicable to their growth in sales. But it is not true; all types of businesses can benefit from SEM. Let us take a loo...